Motel Culture – Aesthetic Consciousness
It’s been a while since I posted a blog post, which is unfortunate – since truth be told I quite enjoy writing. But all the macramé making has kept me quite busy. As the cliché quote goes, it is both a blessing and a curse…. to be able to do everything by yourself.
Anyways, this post is going to be about what Fiber Motel’s identity. First, let’s talk about where the name comes from. But then again, there’s not really much to talk about. It has no deeper meaning nor deeper substance. It is just because I wanted the brand name to have something that relates to macramé but I didn’t want to actually use the word macramé. I went to business school, and as every business person knows – there’s always a plan to expand, even if you don’t know what you’re doing yet. So that’s why I opted to go with the word Fiber. At the time, I didn’t know exactly where it was going, but I knew that I wanted it to be something more than just macramé. As for the ‘motel’ part – well, I just really like that word. See? Simple.
It’s been 9 months since Fiber Motel officially launched, and through those 9 months, I’ve learned a lot. I have tested and tried paths on where Fiber Motel could go. And now I think, we’re there – for the most part.
Fiber Motel’s products are designed for those who believe in aesthetic consciousness. When I first heard the term a couple years back, the first thought that came to my mind was “that sounds so f*cking pretentious”. And now, I actually still think that but the difference is, I might have fallen into that category myself – whether deliberate or not. Anyways, what is aesthetic consciousness? I’m going to explain it to you in a way where I don’t sound more like a pretentious pompous. Basically aesthetic consciousness is being aware of what something looks like rather than just being aware of it’s function. It’s being aware that something was designed to actually look like that. For example, when you look at an expensive chair, most people see that it’s just something to sit on. But for those who are aesthetically conscious, they will see that it’s made really well, or designed really well. So that’s that.
Moving on, that’s what we want to do. We want to make people see, that our products – as functional as they may be, there’s also a lot of thought and effort and energy that goes in the process of making that certain product. And here’s something that I copy-pasted from our about page.
Being so connected to technology, it is easy to forget the real world around us. We want to encourage our consumers to get back to the basics, and appreciate the real things that surround us. We believe that macramé is one of those things.
For us, the art is meditative and refreshing. It’s raw and natural. All of our products are made with a lot of love and made mindfully. With that in mind, we also want to share the process of macramé with others through our workshops and courses.
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